Monday 18 November 2013

Fashion Photography Questions

When is an image a portrait and when is it a fashion photograph?

In my opinion I think that an image differs between a portrait and a fashion photograph quite significantly. For example, portraits were used to show emotions and the expressions shown from a particular person, where as fashion photography is when the person is photographed to advertise and sell the products and accessories that they are wearing. However, in some cases fashion photography can be used to show the emotions of a character, similarly to a portrait and there is a fine line between the two. Additionally to this, a fashion photograph is also a way to publicise certain products and this is used by an abundance of fashion companies to propagandize people into buying these items that they sell.

Conversely, in some ways portraits and fashion photographs have similarities as well as differences. As stated before, they can both be used to show feelings or moods and tones when the expressions and use of colors are presented correctly. In some cases, celebrities are used to sell items for companies as they will be pictured on the front of magazines or even on adverts such as Rosie-Huntington Whiteley on the new Marks and Spencer advert. This is an example of when a portrait and a fashion photograph are presented together as people will want to buy the items as someone famous is wearing them and people often idolize these types of people. Additionally, the photos that are used of the celebrities are portraits and so this blends both types of photography.




To what degree should a photo be manipulated to go into a fashion magazine?

In my opinion, I think that photos should not be manipulated at all other then maybe a pinch of make up in fashion photographs. This is because people are so obsessed with having the 'perfect' image and look and this is originally created by the media. Everyone has different perceptions of what is and what isn't pretty or ugly so I think that manipulating pictures of people stereotypes genders such as females showing passive femininity being innocent and skinny. For example, the Dove advert exposed the way in which fashion companies manipulate images to make people seem more beautiful than they actually are, such as extending the neck and enlarging the eyes to accentuate the color. I think that this is ludicrous as fashion photography should be showing true and natural beauty but it is overshadowed by the way that they change the look of people to benefit themselves to make money. If I were one of the models being used to sell products for a company, I would be extremely insulted as the facial features of a subject should not be tampered with and this is just one more reason as to why I think that fashion photographs should not be messed around with. Not a lot of people seem to notice that so many images are edited until the Dove advert exposed it and from then on I think that it is a massively negative thing to do as it portrays people in ways that do not actually reflect them or give a true image of what they are like in order to benefit a particular company to gain the interest and profits that they desire.
















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